Marketing Resource Management     

Whether B2B or B2C – marketing campaigns are becoming more and more elaborate and complex, while taking place on an increasing number of channels. This poses new challenges to marketing experts, especially in terms of the efficiency of planning and implementation, as well as the associated collaboration and management.

As in many other areas, the solution to the problem is as follows: Software, automation and process optimization. More specifically: Marketing resource management, abbreviated MRM. We took a look at challenges, features and suppliers as part of our MRM Market Overview. The result: A guide for selecting the optimal MRM tool.

 

Functionalities of MRM solutions

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You can find detailed profiles of our suppliers in the b.telligent MRM Market Overview.

Just another study? What advantages our MRM study offers you:

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b.telligent MarTech Architecture

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Would you like to delve deeper into MarTech architecture and take a closer look at other areas? Then discover more in our blog post titled "MarTech architecture: A map in the technology labyrinth".

The World of Marketing Resource Management: Dive in with our Blog Posts and Case Studies 👇

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Download free-of-charge now: MRM market overview

Relevant vendors at a glance, useful MRM features and challenges for users. Our MRM market overview offers this and much more.

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Our MRM experts

HaraldMoesel
bernd-polotzek
LaurentiusMalter

Harald Mösel

Management Consultant Customer Engagement & MarTech

✉️

Bernd Polotzek

Senior Consultant Customer Engagement & MarTech

✉️

Laurentius Malter

Management Consultant Customer Engagement & MarTech

✉️