Marketing Resource Management     

Whether B2B or B2C – marketing campaigns are becoming more and more elaborate and complex, while taking place on an increasing number of channels. This poses new challenges to marketing experts, especially in terms of the efficiency of planning and implementation, as well as the associated collaboration and management.

As in many other areas, the solution to the problem is as follows: Software, automation and process optimization. More specifically: Marketing resource management, abbreviated MRM. We took a look at challenges, features and suppliers as part of our MRM Market Overview. The result: A guide for selecting the optimal MRM tool.

Functionalities of MRM solutions